Celebrities are often admired for their fancy clothes, cars and shoes. But what about wine? Some celebs are known for their obsession which influences them to travel the world in search of modern vineyards and vintage wines that everyone can enjoy. However, some celebrities seek to share (and profit from) their knowledge of good wine with the masses and have been quite successful at branding themselves as “experts.”
1) Kathie Lee Gifford and Hoda Kotb
As the anchors of the fourth hour of NBC’s Today Show, these ladies usually talk very little about the news and instead like to focus on what they are drinking. On any given “Winesday Wednesday” or “Thirsty Thursday” you can catch these ladies with a glass of wine in their hands before noon. The fun atmosphere created by KLG and Hoda has attracted a devoted following, especially among college students. However, after being challenged by Ladies’ Home Journal magazine, Gifford and Kotb went without booze for a whole month in January 2013.
2) Vicki Gunvalson and Tamra Barney
Another duo from the Real Housewives of Orange County on Bravo TV, Vicki and Tamara attempted to turn their friendship and mutual love of wine into a successful business venture. They started Wines by Wives, a celebrity wine club that features only “exclusive” wines picked specifically by the Housewives themselves. Members choose a Housewife and each month receive two bottles of the red or white wine that she selected. Some proceeds also go to that Housewife’s charity of choice.
3) Bethenny Frankel
Frankel was a former Housewife of New York City who saw a niche in the alcohol market just waiting to be tapped: low calorie alcohol for health conscious women. Although her Skinnygirl brand originally started out as vodka, it has expanded rapidly since being acquired by Beam Inc., in 2011. The line now includes wines, tequilas and ready to drink cocktails. Frankel’s business savvy has revolutionized the alcohol market and is beginning to make its mark on the wine industry as well.